Using OLAP Office Explorer™, together with Microsoft's Analysis Services (OLAP) and Microsoft Office, a Customer Relationship Management application can easily be developed to meet a company's needs. OLAP Office™'s approach, together with OLAP Office Explorer™'s executive information system (EIS), makes this possible. It is important for companies to respond quickly to customers. Analyzing a customer's feedback is critical to growth and success, so the right tools have to be in place to provide for this.